What are the "look at me" molecules and which of SteveO's mix has the most?

Kimba mentioned that SOB has 'look at me' molecules and was curious as to what they are. Can't find anything on the forum or on the net about them. Anyone can share the info?

Also, my SOB sample ran out but I'm sure SteveO's other mixes have these molecules. Which mix in my arsenal contain the most so I can continue testing this aspect of mones. Thank you in advance.